Gluten-free market grows but not due to celiac disease

The gluten-free food market in the U.S. is growing faster than expected but not many people are buying these items to treat celiac disease or gluten intolerance, according to Packaged Facts. Its consumer survey found the top reason for buying gluten-free products was a perception they are generally healthier, followed by a belief they will help with weight control. Read more  http://tiny.cc/hffp0