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Friday, February 17, 2012

Food manufacturers embrace gluten-free as a lifestyle, not a fad

As companies realize that gluten-free living isn't going away, they are launching new products and relabeling existing ones to connect with consumers with celiac disease and other health issues that make them sensitive to gluten. "There is a core of consumers who need these products," says Dr. Elizabeth Arndt, director of research and development for ConAgra. "The growing selection of gluten-free foods is not like the low-carb craze was. The trend is helping to raise the bar on product quality and nutrition." A certification program aims to ensure products live up to the standards that consumers need.

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