Gluten-free part of broader food, wellness trend, report says

The increase in gluten-free foods is part of a broader trend driven by a growing consumer preference for "free from" foods that are perceived to be healthier, according to a Leatherhead report. Taste and texture are important considerations for consumers, and the gluten-free market, estimated at $3.5 billion, has the most potential for growth. http://www.foodnavigator.com/Financial-Industry/Wider-appeal-in-free-from-foods-is-redefining-requirements