Food companies, athletes push gluten-free diet into mainstream

Crowds at the Gluten Free Expo in Sandy, Utah, are a testament to the increasing and seemingly recession-proof interest in gluten-free foods, going well beyond a treatment for celiac disease. While researchers continue to study who may be gluten intolerant or have celiac disease, food and beverage manufacturers are making and promoting more gluten-free products and athletes are pushing the diet to mainstream consumers. http://www.nytimes.com/2011/11/27/magazine/Should-We-All-Go-Gluten-Free.html?_r=1