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Wednesday, May 23, 2012

Brewer removes "gluten" from beer label to market nationwide

The Craft Brew Alliance is ready to launch its Omission Gluten Free Lager and Pale Ale nationwide, but to market it across state lines it was forced to remove any mention of gluten on the label. The beer is not like other gluten-free brews, which contain alternatives to barley, but instead uses Brewer’s Clarex, an enzyme that removes gluten during processing. Officials said the brewer is working with the Tax and Trade Bureau in an effort to revise the label.

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